Vintage Swanky Swig Kraft Cheese Glass Set

A lovely set of six (6) Swanky Swig, Kraft Cheese Tulip Glasses from the 1930s. Originally filled with Kraft Cheeses (see History below) these delightful glasses are as sweet today as they were in the 1930s. Two each: blue, cornflower blue, and red.

Measurements: Approximately 4"H x 2"D

Condition: Used/Very good, No chips or cracks

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History*

When the stock market fell in 1929 and the Depression Era was in full swing, Kraft Foods began an all new marketing plan to sell their cheese spread in re-usable glasses. Swanky Swigs debuted in grocery stores in 1933, a time when "waste not, want not" was more meaningful than ever. Kraft realized American housewives would be drawn to a product offered in a premium/glass re-usable jar. This launched a new marketing strategy for Kraft directed at the typical housewife of the time. The goal: market non-essential, luxury items in a fashion consistent with the national pervading thought that every penny must be used wisely and to make consumers feel guilt free about their purchase. It was simple yet effective. Empty glass cheese spread jars could be washed out and put to new use as decorated beverage tumblers.

Kraft partnered with the Hazel Atlas Glass Co. to manufacture hand painted glass containers for distribution of Kraft processed cheese spread. Kraft offered the containers as premiums until the late 1950s when coincidentally the plastic era boomed (☆read post on plastics☆). Hazel Atlas manufactured the majority of glass jar containers on the market. *Courtesy of RetroReclaimations.com.